FORT MYERS
SANIBEL & CAPTIVA

GOOD DAY BRAND CAMPAIGN

SHOOT ART DIRECTION & PHOTO RETOUCHING

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GOOD DAY DIRECT MAIL

CONCEPTING • ART DIRECTION • ILLUSTRATION

This mail piece was part of a new brand launch aimed at young families, highlighting unique wildlife in Fort Myers. It included a perforated craft of a roseate spoonbill that needed no scissors or glue. The mailer won a Gold ADDY from the KC American Advertising Federation, an AIGA KC award, and a Henry Award, the highest honor at the VISIT FLORIDA Flagler Awards, which celebrates excellence in Florida tourism marketing.

ADDY Gold Winner • AIGA A17 Award •

ADDY Gold Winner • AIGA A17 Award •

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MINI CAMPAIGNS

SUMMER SHELLCATION -
DRIVE MARKET SEASONAL CAMPAIGN

CONCEPTING • ART DIRECTION
• HAND CRAFTED SHELL MOSAIC COVER

Fort Myers & Sanibel has some of the best shelling in the world for families to enjoy together and also possess abundant family-friendly activities both on and off the water. The goal of this summer campaign was to inspire consumers to vacation in an area where they could relax and reconnect with each other. We highlighted the natural beauty and family friendly setting by creating a summer insert cover using shells collected directly from the beaches of the destination. The Summer Shellcation Newspaper insert won a Gold Adrian Award for Print Media Advertising.

YOU CAN’T CHOOSE YOUR FAMILY
SEASONAL CAMPAIGN

CONCEPTING • STORYBOARDS

SAVOR THE SHORE

CONCEPTING • ART DIRECTION • CREATIVE PRODUCTION OVERSIGHT

ISLAND HOPPER SONGWRITER FESTIVAL

MOBILE APP MAP DESIGN & ILLUSTRATION • ART DIRECTION

FALL CAMPAIGN NEWSPAPER INSERT

CONCEPTING • ART DIRECTION • ILLUSTRATION

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SENIOR LIVING