UBER INSURANCE

CONCEPTING • ART DIRECTION • STORY BOARDS • DESIGN

Safety is a priority for Uber and insurance for their drivers is a central part of that safety promise. However, most drivers aren’t aware of or don’t understand Uber’s insurance coverage. Uber was using assets that were unclear/complicated to talk about insurance and coverage. Many common questions were being left unanswered for perspective and current drivers, preventing them from signing up or driving more. Dynamic paralaxing infographics were created to simply and visually explain coverage through the timeline of a partners drive, answering many common questions along the way. A corresponding landing page was created so that partner drivers could ask questions in their own words and be answered in a clear and in a transparent way.