Fort Myers
FORT MYERS DIRECT MAIL
CONCEPTING • ART DIRECTION • ILLUSTRATION
This direct mail piece was part of a new brand launch and showed young families unique wildlife to discover throughout Fort Myers. A perforated, roseate spoonbill craft was also included that required no scissors or glue to complete. The mailer has won a Gold ADDY from the KC American Advertising Federation group as well as an AIGA KC award and a Henry Award. The Henry award is the top award at the VISIT FLORIDA Flagler Awards, an annual statewide competition recognizing outstanding Florida tourism marketing.
GOOD DAY BRAND CAMPAIGN
SHOOT ART DIRECTION & PHOTO RETOUCHING
ISLANDOLOGY BRAND CAMPAIGN
SHOOT ART DIRECTION & PHOTO RETOUCHING • DIGITAL CONCEPTING
The Islandology campaign consisted of print, website, email, digital banners, TV spots, pre-roll, and many other mediums. I was involved in the brand campaign photoshoot, photo selection and did the photo editing. I worked along with the creative team to concept and design the on-going digital banner campaign, create email templates that were flexible and complimented the campaign, and made sure all other campaign executions were consistent and fit within Islandology’s visual language. Islandology won the 2018 Esto Destiny Award for Branding and Integrated Marketing Campaign: Destination Marketing.
SUMMER CAMPAIGN BROADCAST
CONCEPT • STORYBOARD
ISLAND HOPPER SONGWRITER FEST
ART DIRECTION • ILLUSTRATION • DIGITAL DESIGN
SEASONAL CAMPAIGN MAGAZINE & NEWSPAPER INSERTS
ART DIRECTION • CONCEPT • HANDS-ON EXECUTION
Fort Myers & Sanibel has some of the best shelling in the world for families to enjoy together and also possess abundant family-friendly activities both on and off the water. The goal of this summer campaign was to inspire consumers to vacation in an area where they could relax and reconnect with each other. We highlighted the natural beauty and family friendly setting by creating a summer insert cover using shells collected directly from the beaches of the destination. The Summer Shellcation Newspaper insert won a Gold Adrian Award for Print Media Advertising.
