UBER : TRAVEL & TRANSPORTATION INDUSTRY GATHERING

CONCEPTING • ART DIRECTION • VIDEO AND MOTION GRAPHIC COLLABORATION
• 360° PROJECTION INFOGRAPHIC DESIGN

Our team helped to create an event for one of the world’s best known brands (Uber), in service of an issue that is both noble and requires more attention (Women’s Safety in Travel), that involved CEOs and other C-suite executives from some of the most important travel brands in the world. Those participants included former Obama cabinet officials, the world’s top travel associations, leading global advocates for women’s safety & LGBTQ communities and a who’s who of travel executives from United, Hertz, Carnival, Airbnb, MGM Resorts and many others. The five hour event came off beautifully and was truly groundbreaking in the industry. The concept was to use the 360 projection in the space to create more than just an ambiance but also a sense of motion and space. 360 projection was also used as a canvas for important infographics and created an impactful reveal of the dot grid being made up of about 321,500 dots. Each dot around the room represented 1 rape or sexual assault that happens in the U.S in a year - surrounding the attendees with a staggering statistic. The dot pattern served as a design element as well as a reminder of the problem at hand and the reason for the conference. The pattern was consistently used as an element in all print materials, takeaways and event communication.